SOLUTIONS

Airlines & OTA's

Stop bot scraping today and giving your competitors competitive advantage.

Save costs by stopping unwanted GDS queries
Each time a bot queries for flight tickets, your travel site incurs a cost levied by the airline GDS (Global Distribution System). Use eDNA to stop dummy bot queries that cost you money and never generate a booking.

Eliminate and Prevent Content Theft
Price and content scraping are the most eminent and common threats faced by travel websites with dynamic pricing and offers in place. Deploy eDNA to protect your travel site’s prices and content and ancillary revenue. Reserve your competitive advantage, retain loyal customers and partners.

Brand Management
Prevent aggregator website from scraping your prices and  offering your seats at up to 100% markup which is damaging your brands reputation.

Reduce server overload and prevent DDOS
Heavy bot traffic on your website overloads servers and increases the risk of a downtime. Using eDNA, proactively monitor your website traffic, allowing only genuine users to access the site and reduce infrastructure costs.

Improve strategic decisions and KPIs
Bots add iteneries to the cart and the sale never happens. Undetected skewed cart data is often mistaken to be genuine as correct data does not shown on your analytics dashboard. Your application KPIs are misrepresented leading to poor estimation of demand. Deploy eDNA to unearth bot traffic based on exhaustive data analytics and improve data-driven strategic decision making. Check out our blog to know how your website traffic analytics is distorted due to bots.

Analyzers

In order to build up a behavioral profile eDNA uses Machine Learning to continuously monitor many risk attributes, or what we call 'fingerprints'. These include:

  • Unknown devices
  • High risk IP addresses
  • Suspicious login locations
  • Tor usage
  • Whitelist and blacklist countries
  • Velocity checking
  • Geo-location anomalies
  • Project Honey Pot
  • AlienVault Open Threat Exchange

Continuous RISK ANALYSIS

Using the the eDNA API real-time requests for each users credibility is made. Each request is given a real-time risk score based on our machine learning techniques which covers 250+ technical and behavioural attributes. The score -  is returned within 200 milliseconds – if the score returned is 1 the request being made is blacklisted. Where a score less than 1 is returned for the given request,  the requester can either be challenged or be fed bad data. Where a score of 0 is returned the request is considered not to be suspicious and will be able to access your website & applications as usual.  
 

Customized Security

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